What is a campaign?
A campaign is how Penned manages your letters, design and message template. We assign your message templates, design and recipients to a campaign. This enables you (and us) to track how many letters, what type we’re issuing and of course costs. Normally a campaign will only have one letter style, such as A6 thank you card. However, you can have multiple letter templates to one campaign if needed. If you’re integrating Penned to your CRM through Zapier you’ll assign a campaign and the letter template per Zap enabling multiple templates per campaign.
Each campaign will have either a PAYG (Pay As You Go Plan) or an up-front payment with a limit of letters each month. If you’re on a PAYG we will process the payment in bulk every 48 hours. We will organise your payment plan at the end.