A churn rate is the percentage of customers who cancel their subscription to a product or service. It’s a common metric in the business world, but there are numerous factors that affect churn rate. In this article, we’ll talk about how you can reduce your churn rate by using successful written campaigns.
Did you know that 99% of handwritten mail is opened? That’s right! Handwritten letters have a higher open rate than emails, and they’re more personal. This means you can use it as a way to encourage customer loyalty, create brand recognition and increase customer satisfaction.
Yes, writing letters to customers is one of the best ways to reduce your churn rate. It will help you make more sales in less time by:
Building trust with customers
Helping people remember your business
You know how important it is to have a well-thought-out strategy for reducing churn. After all, if your customers are happy with their experience, why would they leave? But what if the best way to engage your customers is by providing a personal touch?
A written letter provides this kind of intimate connection with customers that no other channel can match:
It creates an emotional response—in fact, more than 90% of consumers say that receiving a handwritten card makes them feel warm and fuzzy inside (1).
It’s guaranteed to be read—you have no idea how many emails get lost in spam folders or never resurface on people’s phones! With letter mailings, the recipient has no choice but to open it up and read it because there’s no chance of missing out on something important or urgent. A handwritten note also ensures that whoever receives it will feel special.
Written letters are more personal. Handwritten notes and mailings have a much higher chance of being read than those that are computer generated, for a number of reasons:
They’re more memorable. You’ll probably remember the last handwritten note you received because it was unique to you and not part of a mass mailing. This is especially true if someone takes the time to write out your name in their own handwriting instead of typing it in an email or on a postcard/flyer/etcetera.
They’re more likely to be shared externally (social media, with friends and family). Because they’re so unique and interesting, many people will want to share these with others—especially if they think the content could help them solve problems related to what they do or offer solutions that would improve their lives or work environment.
The sender’s voice stands out against all other messages in our inboxes.
Don’t let your customers leave before it’s too late. The most effective way to improve churn is by making sure your customers are happy with your service, and you can do that by showing them that you care about them as individuals.
Send out a personalised letter to each of your customers two to four weeks before renewal, letting them know that their subscription is ending soon and hinting at what will happen if they continue with it. This creates an emotional connection between yourself and the customer, which will make it more likely for them to stay.
Handwritten letters are a more effective way to get your message read and shared than an email. This is because, when you write something by pen than printing, you are much more likely to have your letter opened and read. The simple act of opening it makes the receiver feel that this was sent directly from someone who cares about them, which makes them want to know what’s inside.
A handwritten note has been shown time and again as being one of the most effective ways for businesses (and individuals) to reach out and connect with customers in meaningful ways—something we all desperately seek in this era where everything seems so impersonal!
Use a personalised touch to connect with your customers.
Surprise and delight your customer 1 month before expiry with written letters.
Penend ensures the envelope and letter is truly personalised. If you need to include a coupon code, renewal date or custom message – we can do it all. Penned wants to bring this lost art form to your customer journey.
This is one of the most effective ways of reducing churn rate on your account, as it leaves a lasting impression on customers that they have been taken care of.
Penned can incorporate seamlessly across your customer journey, from Customer Service interactions such as a complaint or thank you card to surprise and delight, birthday cards and more. By using Zapiers actions you can send notes at desired dates in the future or immediately. You can upload all your recipients at once or as they come in! It’s your choice and we want to make it as easy as possible.
As digital marketing becomes more advanced, it’s easy to overlook handwritten letters as a marketing tactic. However, if you’re looking for a way to up your game and reduce churn rates, written campaigns are an excellent choice. Not only will they surprise and delight your customers with personalised messages sent straight to their doorsteps but they’ll also give them something to remember and share with others.